Everton Football Club picked up two awards for its record-breaking consultation campaign for a proposed new stadium at Bramley-Moore Dock and a community-led legacy project at Goodison Park.
‘The People’s Project’ was awarded the Best Property and Construction Campaign at the Northern Marketing Awards in Manchester beating off stiff competition from some of the country’s biggest property developers and creative agencies.
Back in Liverpool, the Blues picked up another accolade with Richard Kenyon, Director of Marketing, Communications and Community picking up The Chief Executive’s Award at Liverpool Downtown in Business Awards which recognised Richard’s vision and leadership in delivering the Club’s innovative engagement and consultation campaign.
Now in its seventh year the Northern Marketing Awards looks to celebrate the excellence, creativity and achievements of the industry across Northern England while, Downtown in Business’s annual ‘Livercool’ awards attracted more than 350 entrepreneurs, business leaders, decision makers and individuals who had made a positive contribution to the City of Liverpool during the last year.
Everton’s two stage public consultations saw more than 63,000 respondents take part and is widely recognised for being the largest commercial public consultation in the City of Liverpool’s history.
The public consultations visited all six boroughs of the Liverpool City Region and offered visitors to the travelling exhibitions an interactive and immersive virtual reality experience with fly throughs of the stadium. City Region residents could also have their say online and immerse themselves in the new stadium from the comfort of their own home by downloading the official project app. For residents living around Bramley-Moore Dock and Goodison Park, they also received information and could return their survey by post.
The judges at the Northern Marketing Awards were impressed by the overwhelming support the campaign received from not just the public but from business, political and community stakeholders. The award also recognised Everton’s ‘inclusive human-centric approach to engagement’ and the ability to ‘communicate a complex range of messages to a diverse audience’.
Richard Kenyon, Director of Marketing, Communications and Community said: “We have worked hard to deliver a large-scale engagement campaign over the last year or so and the results – in terms of scale and sentiment – have been incredible.
“Everyone at the Club is so grateful to the tens of thousands of people who took time out to get involved and have their say on The People’s Project. The interest, passion and enthusiasm shown for our plans from not just Evertonians but all residents has contributed to making this campaign a success.
“That passion has also been shown by our team at the Club who have completely immersed themselves in this activity to deliver what has been a fantastic – and now award winning – campaign.
“The results mean that we can now move to the next stage with confidence as we finalise our submissions for planning.”
After completing a series of engagement events with Everton fans, focus groups and drop-in sessions with local residents living around Bramley-Moore Dock and Goodison Park, two public consultations and numerous stakeholder meetings the Club remain on-track to submit a detailed planning application for a new stadium at Bramley-Moore Dock and an outline application for a legacy project at Goodison Park before the end of the year.