Bringing together Everton Football Club’s international brand with Liverpool’s world-famous waterfront would result in a huge boost for Liverpool City Region, according to the company behind the Liverpool Waters regeneration project.

Speaking at a conference organised by North West Business Insider this morning (9th October), Darran Lawless, development director of Peel L&P, said:

“The stadium would be a massive boost for the city region as a whole. As a £500 million investment in the northern docks, it will accelerate the delivery of infrastructure and turbo charge the Liverpool Waters masterplan.”

Mr Lawless went on to say that by bringing together two international brands – Everton  and the city’s world-famous waterfront – the stadium represented a “massive injection of confidence” for the region.

The Waterfront Conference, held at Albert Dock’s Edward Pavilion, saw Liverpool’s business and civic community debate how best to unlock the massive economic potential of the waterfront.

 

Attendees also heard from Iain Jenkinson, senior director at property consultant CBRE, who explained how preserving and enhancing waterfront heritage was a key part of Everton’s plans for the new stadium.

“Everton’s proposals are proof that you can both preserve heritage asserts and invest in their future”, he said. “The level of remediation involved and the efforts the Club is making in protecting and enhancing Bramley-Moore Dock will add to the heritage story of Liverpool.”

Referring to the huge public consultation exercise undertaken by the Club over the summer  Mr Jenkinson said: “This was easily the largest commercial public consultation in the city’s history. There’s been a very positive response to both stages of the consultation and the Club is currently factoring the feedback into its final proposals which will be submitted by the end of the year.”

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