Liverpool is a world city. Thanks in the main to its two key cultural exports – music and football – the name of the city is known around the globe and continues to exert an influence and a major pull to international audiences.
It was ten years ago that we embraced Capital of Culture which re-introduced the city to many visitors and gave us an opportunity to show off the best the city has to offer. The series of events that year clearly demonstrated just how important the visitor economy is to the city: hotel rooms were scarce and restaurants fully booked as thousands flocked to the city.
Since then, we’ve not rested on our laurels and stood still, we’ve devised and delivered a range of other events which have wowed audiences and kept the momentum going.
We do these major cultural events better than any other city but they are built on a bedrock of the established institutions in the city which attract people week in, week out.
Among these are our two football teams which attract about a 100,000 people to each pair of match day weekends. Just think about the spending which all those people bring to the city: the food, drink, transport and hotel stays. Think about the jobs that spending supports throughout the year.
Football crowds are a hugely important part of the city visitor economy and growing them by providing better facilities which will encourage more non-match going visitors, will amplify those benefits and help take the city to a new level.