Helping you find the right answers
Who is behind The People’s Project?
The People’s Project is being led by Everton Football Club, working in partnership with Liverpool City Council, Everton in the Community and Liverpool Waters (Peel L&P).
What are the timescales of the project?
The Club submitted a detailed planning application for a new stadium at Bramley-Moore Dock in December 2019 and following feedback from stakeholders has submitted amendments to the original application which will be determined by Liverpool City Council.
The Club are hopeful the application will be determined by December 2020 and estimate that construction of the stadium will take approximately three years from ‘spade in the ground’ to the first ball being kicked.
For Goodison Park the Club has submited an outline planning application and it is envisaged that both applications will be heard by the planning committee at Liverpool City Council at the same time. An outline planning application will establish the principle and the amount of development planned at Goodison Park. By securing outline planning permission this will allow the plans to be refined while the stadium at Bramley-Moore Dock is constructed.
Everton has consulted on both projects. The first stage public consultation took place in November and December 2018 on the principle of Bramley-Moore Dock becoming the site for Everton’s new stadium and the development of a legacy at Goodison Park. More than 20,000 people took part and the proposal received overwhelming support from members of the public.
The second stage public consultation took place July and August 2019 and presented the latest Bramley-Moore Dock stadium designs and high-level plans for a community-led legacy at Goodison Park. More than 40,000 people took part making it the largest commercial public consultation to have ever taken place in the City of Liverpool.
Outside of new football facilities, what public benefits will the project bring to the city?
The People’s Project is about more than just a football stadium. The development at Bramley-Moore Dock, alongside the legacy project at Goodison Park, will act as a catalyst to regenerate the whole of north Liverpool. The transformation will be on a remarkable scale, providing an estimated £1.3 billion economic boost to the Liverpool City Region through construction, the project supply chain and the creation of new jobs.
According to an Economic Impact Report conducted by economists at CBRE, 12,000 construction jobs will be created during the build phase, for those directly engaged in the building project plus those in the wider supply chains. With the focus on construction jobs being locally sourced, this represents an additional £255 million being created in wage income through direct employment and some £268 million in gross value added economic and social contribution to the local economy each year.
When both Bramley-Moore Dock and the Goodison Legacy project – which will provide new facilities and amenities in Liverpool 4 – are completed, it is estimated that a further 2,200 jobs will be created through the operational phase of the project, which itself will add more than £120 million to the local economy through increased business rates and council tax. The scheme has the potential to stimulate housing for 1,650 people.
The development of Bramley-Moore Dock will also help drive forward a further £650 million regeneration of the area around the northern part of Liverpool Waters and the ‘Ten Streets’ development.
At Goodison Park, a community-led legacy project will see Everton and its official charity Everton in the Community build on the £10 million investment already made into buildings in Liverpool 4. The footprint of the stadium will be used to deliver a significant development which will support the community and its residents for generations to come.
Funding - Bramley-Moore Dock
How will the stadium at Bramley-Moore Dock be funded?
The Club has a number of funding options available which include private sector institutions.
A loan from the Government’s Public Works Loan Board, via Liverpool City Council, is also one of the options being explored.
The funding solution will be finalised upon the determination of a planning application.
Would Liverpool City Council still benefit if Everton chose to finance the stadium privately?
The project will exceed the £1billion boost to the local economy provided by the M&S Bank Arena and Exhibition Centre development, but will support a significantly greater number of jobs – more than 15,000 in total.
It is also estimated that Council Tax income would rise by more than £2.2m and there would be an uplift of up to £1.7m in Business Rates income. An estimated 1.4 million additional visitors would be attracted to the city if the stadium were built.
Goodison Park – The Future
Will the Club retain an interest and presence in Liverpool 4?
Yes. Everton and Everton in the Community are deeply rooted in Liverpool 4 and we want to work with our neighbours and the community to continue the area’s regeneration.
Everton’s commitment is already clear through its investments including the Everton Free School and Football College, The People’s Hub and the transformation of the former St Francis De Sales Parish Club into The Blue Base.
In addition, Everton in the Community has announced a fundraising campaign to develop a new permanent drop-in mental health centre, costing more than £1 million.
The plans for Goodison Park will build on these facilities to provide an even greater level of activity by Everton in the Community across the region.
We have identified four core objectives as a direct result of what people have told us in the first phase of consultation and in community workshops since. They are: quality new homes to rent or buy; new job and enterprise opportunities; improved health and quality of life outcomes; improved educational and training provision.
Are L4 residents being engaged during this process?
Liverpool 4 residents have been and will continue to be involved in all stages of the process.
As well as being engaged in the first stage public consultation in 2018, in March 2019 a series of focus groups with residents, businesses and community groups were held. The focus groups allowed the Club to understand the views of people about their area, some of the issues they see and face and how a Goodison Legacy project could positively impact Liverpool 4.
For residents unable to attend the focus groups, a series of drop-in sessions took place at the Blue Base in April 2019. The sessions allowed residents to see and understand the feedback given during the focus groups, understand the potential future uses for Goodison Park and provide comments and ideas on the proposals.
Residents were also consulted during the second stage public consultation with specific sessions held in L4.
What are the proposals for the future of Goodison Park?
At Goodison Park, a community-led legacy project will see Everton and its official charity Everton in the Community build on the £10 million investment already made into buildings in Liverpool 4 over the last five years. The footprint of the stadium will be used to deliver a significant development which will support the local community and its residents for generations to come.
This community-focused development will create activity 365 days a year to support businesses and retailers and add value to the community.
The exact nature of the development is still being established but could include a Health Zone with a multi-purpose health and well-being centre; an Education Zone which would allow for the expansion of the Everton Free School or a new facility for children or adults, with the potential also to build a new children’s centre for community use; community/green space as a lasting reminder of Goodison Park’s footballing legacy; and a mix of housing and apartments.
Additionally, we are considering proposals to develop a Youth Enterprise Zone to encourage business start-ups; accommodation and care for people with a range of needs from assisted living for elderly to intensive residential care for people with dementia and other illnesses.
Also, current proposals include around 4,000 sq m of office space, some of which would be occupied by Everton in the Community.
Further details about the design of possible buildings at Goodison Park will be refined in the coming years, overseen by a Trust Board and incorporating consultation with residents. The development will be secured through further planning applications, known as ‘Reserved Matters’ submissions.
Everton in the Community will lead on the community engagement process.
This new Goodison Park and the existing community buildings surrounding it will ensure the heartbeat of the Club remains in an area of the city Everton has called home for more than 125 years.
What will happen to Everton’s other facilities around Goodison Park should the Club move to a new stadium?
The Everton Free School and Football College, The People’s Hub and the recently opened Blue Base will all remain at their current sites and Everton in the Community will continue to deliver and build on their life-changing and life-saving work from their Liverpool 4 home.
Bramley-Moore Dock Development
What will the capacity of the new stadium be?
The Club is proposing a capacity of 52,888 for its new stadium, with the potential for this to rise to 62,000 in the future, subject to further planning permission and taking into account changes to the law in relation to safe standing.
How has the capacity been chosen?
The proposed figure follows extensive engagement with fans and consultation with a range of professional advisors who have expertise in stadium design and defining the optimum capacity for new stadia.
This takes into account several factors which include design and orientation of the stadium on a dock site, current and future ticket demand and forecast revenues and costs.
Will the stadium be 'futureproofed' for safe standing?
The stadium will be ‘futureproofed’ for any changes in regulation in relation to ‘safe standing’. The design of two of the stands will make it easier to adopt a rail seating/safe standing solution, which will offer optionality and flexibility, should the law change in future.
What facilities will the stadium have for pre-and post-match activities?
A number of public spaces could be created around the stadium to ensure not just the best experience for fans but also for visitors on non-matchdays. All public spaces would be designed to be flexible so community, cultural and business organisations could use them.
The aim is also to have a large external area to the east of the stadium used as a matchday Fan Plaza. This space, about the same size at the city’s Pier Head would be the focus of pre- and post-match entertainment and activity. It will be a vibrant part of the matchday experience and allow the atmosphere to spill outside of the stadium itself. It will include space for bars, cafes, retail and entertainment.
The amended planning application also shows a stepped plaza behind the West Stand which offers enhanced river views for vistiors on both matchdays and non-matchdays.
Does Everton Football Club own Bramley-Moore Dock?
The site is effectively under the control of Everton Football Club.
The Club has completed an agreement with the landowner – Peel L&P – to assume a 200-year lease. The deal is subject to the Club receiving planning permission.
How will the development protect the historic assets of the site?
Everton Football Club recognises the importance of heritage for the city of Liverpool and wants to protect and enhance it. Bramley-Moore Dock is located within a World Heritage Site and Conservation Area and contains listed buildings. The Club and its design team is actively working with Liverpool City Council, Historic England and other relevant parties to ensure that the proposed stadium design is sympathetic to the heritage assets and their significance.
The Club is committed to delivering an iconic stadium which takes its reference from and responds to the World Heritage Site designation and other heritage assets at the site. Additionally, in order to maintain Bramley-Moore Dock as part of a dock network, a water link across the dock will be retained between Sandon Half-Tide Dock and Nelson Dock. The dock walls will also be preserved as part of the proposed scheme, so if the Club decided to move stadium in the distant future the site could be reverse engineered back into a dock, along with other above-ground heritage assets, where possible.
For instance, the tracks of the old tram lines could be removed, restored and then re-laid. Original features such as old gratings, paving and cobble stones, bollards, mooring posts, capstones and granite steps could also be retained, restored and included as part of the overall development.
It is also planned to restore the Grade II listed hydraulic tower on the site and open it to the public, possibly through reuse as a visitor centre.
Is it possible to build something as large as a stadium on an in-filled dock?
Yes, Liverpool has a long and proud tradition of reinventing redundant dockland.
The Three Graces, which consist of the Royal Liver Building, Cunard Building and Port of Liverpool Building, stand on what was once the 18th-century George’s Dock, filled in at the turn of the 20th-century to create what would become one of the world’s great waterfront vistas.
Parts of Liverpool’s original Old Dock, filled in to become a site for the grand 19th-century Customs House, have been preserved beneath the Liverpool ONE development and can be visited on heritage tours.
Innovative engineering would ensure the Bramley-Moore Dock structure is protected, preserved and, where appropriate, exposed so that visitors can see it.
Should the stadium ever move away from Bramley-Moore Dock in the distant future, the dock could be restored because of the preservation work done in the construction process.
The stadium development will also respect the on-site and adjacent heritage, retaining the listed dock wall, revealing unseen historic features and maintaining a water channel through the site.
Will the stadium only be used for football?
No, while this is first and foremost a football stadium, it is also proposed to be a multi-purpose building which will cater for everything from outdoor events to large conferences and small community meetings within the stadium’s facilities.
The area set aside for the match day Fan Plaza and a stepped plaza could also lend themselves to different year-round uses.
Transport and Travel
How will fans travel to Bramley-Moore Dock?
It is expected that more people would use public transport to attend games at Bramley-Moore Dock than is currently the case for Goodison Park. This is because of the proposed stadium being closer to the city centre (increasing the potential for fans walking) and being much better served by public transport.
Sandhills Station is located in close proximity to the stadium and connects to Liverpool city centre stations, Southport, Ormskirk, Kirkby and south Liverpool.
In December 2018, more than 8,000 match-going Evertonians took part in a travel survey to understand how supporters currently arrive at Goodison Park and how they would plan to travel to a new stadium at Bramley-Moore Dock. The survey revealed that 45% would chose the train to travel to a new stadium, which marks a 23% increase.
Meanwhile, bus operators believe that in addition to the city centre shuttle services, match day services from Bootle could be viable. Vauxhall Road and Scotland Road, near to the site, also have frequent bus services.
Operators say that on match days existing services could increase in frequency to provide more capacity for supporters.
There will also be dedicated taxi ranks at the stadium and dedicated parking for fan coaches.
Discussions will be progressed with Liverpool City Council, Merseytravel and other transport groups throughout the stadium development process to maximise the number of fans visiting by public transport.
What parking will there be at Bramley-Moore Dock?
For those using cars on match days, some parking would be available in the West Quay car park. Spaces here would be available for disabled supporters as well as supporters who have a parking ticket in advance of the match taking place. These people would have to enter the stadium at least one hour before kick-off and wait after the final whistle until crowds have dispersed.
The car park would include charging bays for electric vehicles for use by fans, staff and visitors to the site on both match and non-match days. Working with Liverpool City Council, the Club would establish parking restrictions to prevent fans from parking on local streets which would negatively affect residents and businesses. Further detail on the parking strategy is to be developed in consultation with residents and businesses as the plans are progressed.
Visitors on non-match days would be encouraged to use public transport where possible but would also have the option of using the dedicated car parking facilities at the stadium.
Sustainability and Technology
How will the stadium fulfil the principle of harnessing the environment?
We intend to harness the unique features of the location to create an environmentally friendly and sustainable stadium, which is environmentally efficient in design, construction and operation.
Extensive work would be carried out with our construction partners to ensure we are minimising our carbon footprint throughout the construction period and beyond.
Measures could include: generating electricity from solar panels; installing a water source heat pump; harvesting rain water for use in toilets; the provision of charging facilities in the car park for electric and hybrid vehicles.
The Club is looking at ways to minimise waste generation in both the construction and operation of the stadium, including through the promotion of recycling and reuse of materials.
The Club will also work with a wide range of stakeholders to ensure a range of environmental issues are considered before, during and after construction, including: carrying out extensive ecological surveys before any work is done; ensuring marine life in the dock is removed before emptying the dock of water; ensuring the stadium has excellent noise insulation so residents and businesses nearby are not affected by crowd noise; putting in place flood mitigation measures to protect the stadium and surrounding area; ensuring sympathetic lighting treatments which showcase heritage and architectural features but do not cause undue light pollution; monitoring air quality during and after construction.
The planning application will be accompanied by a range of technical assessments, which may result in further changes to the stadium design as we progress towards a planning application submission.
What is the environmental impact of the stadium?
The Club will work with a wide range of stakeholders to ensure a range of environmental issues are considered before, during and after construction, including: carrying out extensive ecological surveys before any work is done; ensuring marine life in the dock is removed before emptying the dock of water; ensuring the stadium has appropriate noise insulation so residents and businesses nearby are not affected by crowd noise; putting in place flood mitigation measures to protect the stadium and surrounding area; ensuring sympathetic lighting treatments are selected which showcase heritage and architectural features but do not cause undue light pollution; monitoring air quality during and after construction.
The planning application has been accompanied by a range of technical assessments.
What technology will be used as part of enhancing the experience of attending events at Bramley-Moore Dock?
Work is being done to make the supporter experience at Bramley-Moore Dock one of the best from a technological perspective, including better connectivity, improved efficiency in relation to food and beverage ordering and payment etc.
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