12 July 2019
Everton’s proposed new stadium plan for Bramley-Moore Dock could be worth nearly £800m of social, life-saving value to families in North Liverpool.
That is the view of a landmark report that has identified the enormous difference the £500m stadium plan and the club’s Goodison Park legacy project will have for some of the most disadvantaged areas in the country.
The report comes at a crucial time for the Blues and their stadium plans – with an ongoing debate about Liverpool’s future World Heritage Status bubbling over.
UNESCO has retained the city’s status on its danger list – and has expressed severe concerns about ongoing development of the north docks.
Everton’s second stage of public consultation will get underway on July 26 ahead of planning application being submitted before the end of the year.
Today’s report, from specialist socio-economic consultants RealWorth, aims to shine a light on the huge potential Bramley-Moore and the club’s plans could have on improving – and maybe even saving – the lives of struggling local people.
Authored by Professor Erik Bichard, it estimates that those social benefits could be worth around £793.4m over a ten year period.
Those benefits have been calculated as a total from Everton’s Bramley-Moore Dock stadium plan alongside the Goodison Legacy Project and the growth of the club’s charity arm, Everton in the Community, that the overall project will allow.
Societal value is the calculation of benefits created by an organisation as part of their everyday output. North Liverpool has some of the most disadvantaged wards in the whole country within it. The streets around Goodison Park sit between the County, Kirkdale and Everton wards. More than half of the children in the area live in poverty while the average life expectancy is 76.8 years, lower than the Liverpool and UK national average by three and five years respectively. Within Liverpool 4 the average household income is £22,224, significantly lower than the national average.
The figures are based on an accepted national formula and not only take into account the value for money created for the organisation but also to society, the impact on people’s lives, the economy and the environment. And new figures show that some 145,000 people took part in activities led by Everton Football Club’s charity, Everton in the Community, in the past 12 months.
The charity reports that between May 2018 and June 2019, it generated £4.4m to fund its activities – an increase of £1.7m since 2015 – and delivered life-saving and life-changing programmes to more than 10,000 people.
Everton Chief Executive Officer Professor Denise Barrett-Baxendale said:“ As well as the important commercial benefits our proposed move will bring to Everton Football Club, it is very clear that our plans for a new stadium and the community-led legacy at Goodison Park would be transformative in economic and regeneration terms for Liverpool City Region, particularly North Liverpool.
“Research has already shown that through our scheme we will be delivering a £1bn boost to the city’s economy, creating up to 15,000 jobs and generating more visitors to our already vibrant tourism economy.
“But we’re equally excited by the prospect of the additional social value that our proposed schemes will create. We have the opportunity to enhance the life-changing and life-saving work we are already doing in some of the most disadvantaged wards in the UK.
“Together these schemes will bring growth – inclusive growth – to the City Region and this something that is very important to us and to Evertonians.”
Richard Kenyon, Chief Executive of Everton in the Community, added: “We are extremely proud of the benefits we have delivered to people across the City Region and beyond in the last year and the way we have expanded our programmes and services to reach even more people.
“We know that we are directly saving lives through our interventions and also doing much to improve the lives of many people, regardless of their football allegiance.
Read the full story here on the Liverpool Echo website